Welcome to the herd

Atlanta, Georgia

Competitive Basketball Development in Atlanta

Structured training. Competitive environment. Real player development.

FOLLOW US ON INSTAGRAM: @THEHERD_ATL

NEW YORK INSTAGRAM: @NEWYORKBISONS

The Herd started with four former college athletes who shared a vision for what real development should look like; bringing a higher standard to players who want more. Not just workouts, but structure, accountability, and a competitive environment that reflects the next level. We pride ourselves on teaching athletes how to navigate as aspiring college players training with intention, carrying themselves the right way, and approaching their growth with purpose.

Our Story

Built and sustained in New Jersey and New York, our system is rooted in college-level instruction and long-term development. We aim to provide the closest thing to a true college routine without athletes fully being in that environment yet. Now, we’re bringing that same standard to Atlanta, focused on building something that lasts and preparing players for what’s next.

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  • Build the foundation. Earn your way up.

    For athletes looking to take the next step, the Future Program introduces structure, consistency, and real skill development in a competitive environment.

    This is where players begin to understand how to train with purpose — focusing on fundamentals, confidence, and game application while being surrounded by others who are serious about improving.

    What to expect:

    • 2 structured sessions per week

    • Skill development + game reps

    • Competitive, high-energy environment

    • Introduction to strength & movement work

    Best for:

    Players who want more than recreational basketball and are ready to start taking development seriously.

    Max Capacity: 16 Slots

  • Stay sharp. Stay ready. Limited to 12 athletes.

    During the high school season, we offer a small group, high-efficiency training environment designed to complement team practices — not interfere with them.

    Sessions are focused on maintaining performance, refining skill, and keeping athletes prepared without adding unnecessary workload.

    Program Structure:

    • Small group training (max 12 athletes total)

    • 1–2 sessions per week

    • Focus on skill refinement, shooting, and decision-making

    Why it works:

    • High reps, low fatigue

    • Competitive but controlled

    • Built to support in-season performance

    Note:

    Spots are limited and filled based on fit and availability.

    Max Capacity: 12 Slots

  • The standard. Built for serious athletes.

    This is the core of our system.

    The Full Development Program is designed to replicate the structure, intensity, and accountability of a college-level environment — giving athletes the closest experience possible before reaching that level.

    This is NOT casual training. It is a commitment to development.

    Program Structure:

    • 4–5 days per week

    • Skill development + strength & conditioning

    • Competitive training environment

    • Structured progression system

    Focus Areas:

    • Skill refinement

    • Game understanding

    • Physical development

    • Discipline and consistency

    Access:

    Entry into this program is earned through participation and evaluation in our system.

    Max Capacity: 14 Slots